The path of a creative.

Let's play a game – let's say there is a creative who is going somewhere (and accidentally leaving notes on the way). You start to follow this process and finally realize that your path is similar and at the same time completely different. This paradox will be the reward in our game.

Where to start and how to finish? This is a trap, because the path of a creative has no beginning and no end. And to avoid wandering too far, let’s dive straight into what I mean by the word “Creative.”

A creative is someone who creates.

It's as simple as that.

Yes, it can be a person who works in advertising, or an artist who paints pictures, or a person who creates content. But I want to emphasize that my definition refers to the essence of being, not self-identification.

This means we’re all on a path of creation. And we’ve already created so much that it’s easy to get confused and lost. That’s an inseparable part of this process in this reality, and I think we’ll talk more about that later.