Confusion 2. Expectation
After creating two posts on this blog, I expect that in a week 10,000 people will start reading me, write me nice letters, invite me to podcasts and public talks. Are my expectations too high?
Okay, but if so:
After creating even hundreds of posts on this blog, I get a maximum of one view from my mom, I will realize that I am wasting my energy and delete this blog. Aren't my expectations too low?
Okay, but if you ask the perfect ChatGPT to calculate the exact future, in which 10,000 readers will really be there, but in 2 years, there will be podcasts, but two of them, letters will be written, but I won't have enough time to respond and I will worry about it. I'll know with mathematical precision what to expect. Isn't it too boring?
Then why create them at all?
Each new expectation is a fictional static future in which we begin to live in parallel. Can you imagine how many of them a creative can create?
When we create expectations, it's as if we are entering an elevator of an endless skyscraper and waiting for someone to push the button for us to make the elevator go. Although we have already been to the floor we need.
Therefore, the one who knows what your expectations are has control over you.
(I guarantee you, if you read my blog, you will become more creative)
- Oops, I created expectations.
In the advertising industry, this is a common practice for creatives.
Not only do you expect to create something brilliant and win a bunch of awards at festivals, but also those who pay you for it.
The focus is shifting from communicating with people to impressing advertisers with your ads.
But to create good advertising, you need to love those you are talking to, not your expectations.
And sometimes, the result is so good that advertising can win festivals.
You have no control over that.
A strange way to create a picture is to paint it with the expectation that people will like it. You don't even have to expect that you will like it. The moment you start painting, because you like the process of creating, you give birth to the unexpected. And this is already interesting.
